This article is part 3 of a series; if you haven’t read them yet, here is part 1 and here is part 2. Types of Products and Licenses Armed with the discussion in the previous model, you now presumably have a handle on: The variations are nearly infinite, so I’ll work through some examples here […]

This article is part 2 of a series; if you haven’t read part 1 yet, you can find it here. Types of Products and Licenses In the first pricing article, we discussed thoughts about the type of product(s) you are planning to sell as well as various channels by which you can reach your target

I’d like to talk about pricing, i.e. how to choose what you will charge for your product or products, but it’s a really complicated topic. Your “price” will depend on many factors—in fact you may have many different prices depending on the type, size, region, and industry of the end customer as well as who

In my last post, I talked about what Product Management is (and isn’t) at a high level. As it turns out, PMs do many things and provide a lot of context, but one of PM’s core functions is to provide guidance on what to build. Whether you call it requirements, user stories, market problems, features

Image credit: https://www.pragmaticinstitute.com/product/framework/ I’m going to kick off this series of blog posts on the general topics of product management, product marketing, go-to-market strategy, pricing, etc by discussing a fundamental question: what exactly is product management?  This might seem like a simple question, but I have found that many people don’t really know what PMs